The cost at which someone will spend to feel and look their best is a personal decision, and, their reasons behind why they choose to invest in a specific aesthetic or cosmetic procedure even more so. A study published by the National Institute of Health (NIH) in 2023 reports that “the volume of cosmetic surgical procedures, minimally invasive cosmetic procedures, and their expenditures have increased over the past 10 years.” Let’s learn about the stats surrounding cosmetic surgery.
According to Advanced Dermatology, women annually spend $877 a year their appearance, with men following suite spending $592 out of pocket on their appearance. So, with more of us spending than ever before on our beauty regimes and procedures, what exactly are we spending as a nation and what are the hot expenditures?
Cosmetic Surgery Statistics
Top Surgical Procedures in the U.S. in 2020
LIPOSUCTION: 296,601
BREAST AUGMENTATION: 252,022
ABDOMINOPLASTY (TUMMY TUCK): 163,073
BREAST IMPLANTS – Mastopexy: 109,619
BREAST IMPLANTS – Breast Lift: 102,751
(Source: Aesthetic Plastic Surgery National Databank Statistics 2020)
Statistics by Gender
92% of all cosmetic procedures in 2020 in the U.S. are done by Females and 8% by males.
(Source: American Society of Plastic Surgeons)
Top 5 Cosmetic Surgical Procedures
1. Nose Reshaping
2. Eyelid Surgery
3. Facelift
4. Liposuction
5. Breast Augmentation
(Source: American Society of Plastic Surgeons)
Top 5 Cosmetic Minimally Invasive Procedures
1. Botulinum Toxin Type A
2. Soft Tissue Fillers
3. Laser Skin Resurfacing
4. Chemical Peel
5. Intense Pulse Light
(Source: American Society of Plastic Surgeons)
Total Money Spent
$16.7 billion was spent on cosmetic procedures in the U.S. in 2020
(Source: American Society of Plastic Surgeons)
Top 10 Beauty Product Spends
#1 Hair Products
#2 Skin Care
#3 Shaving Products
#4 Lotion
#5 Haircuts
#6 Supplements
#7 Makeup
#8 Hair Color
#9 Gym Membership
#10 Hair Removal
(Source: Advanced Dermatology. Spends by Americans)
Who is influencing our beauty decisions?
According to Forbes.com, “The people closest to the consumer have the most profound influence in an individuals’ beauty routine, especially:
Friends (50%)
Mothers (49%)
Sisters or Other Family Members (41%)
These close personal contacts are way out in front of:
Magazines (27%)
Online Videos (27%)
Instagram and Other Social Media (25%)
as influencers.”
Related articles
Prevent Wrinkles: Here Is How You Can Keep Your Face Free of Them!
Hair Today, Gone Tomorrow: Different hair removal methods
